Make Your Mark in the Marketplace

PacWest offers marketing communications (marcom) services with a focus on content development, design, print production, and interactive technologies. Through a network of partners and creative professionals, we help you communicate your identity and market your offerings by providing a number of marcom services.

Marcom Planning and Budget Development
• Explore your needs
• Arrive at an appropriate budget
• Develop a marcom strategy and plan

Branding and Identity Programs
• Create a positioning and awareness plan
• Develop integrated graphics, including a logo
• Author a company identity manual and/or style guide
• Initiate a name change or repositioning program
• Introduce your company into a new market

Corporate and Product Collateral
We can help you produce sales literature and other marketing materials that clearly express your messages in a consistent and cohesive style. We produce all collateral with an eye toward maximizing the impact of the message and ensuring a unified look. Types of collateral include:
• Company and product brochures
• Newsletters
• Technical data sheets
• Catalogs
• Case studies and customer success stories
• Business briefs and white papers
• Flyers
• Literature folders
• Sales manuals and selling guides

Web Design and Interactive Media

Digital convergence, social networking, the mobile web—it’s an interactive world and we can help you develop an online presence to engage it. Interactive services include:
• Website architecture, content and design development
• Digital advertising, marketing, and promotion
• Online video, Flash, and motion graphics

Trade Shows and Events
From large, national trade expositions to regional shows and local tabletop venues, we can assist you in maximizing your trade show investment. Activities include:
• Show analysis and selection
• Pre- and post-show publicity and promotions
• Onsite editorial appointments
• Press kits
• Booth signage and graphics
• Complete booth design and production